Most childcare centres running Google Ads can’t tell you which ad brought them a tour. Not one.

I look at what a centre’s ads actually spend money on, and whether enquiries are being counted at all. Then I tell you what I found, in plain English, on a short video you can watch whenever suits.

What I look for

• Money going to the wrong people Ads showing for suburbs you don’t serve, or for care types you don’t offer. Every one of those clicks is a parent who was never going to enrol.
• Enquiries nobody is counting If a phone call or a form isn’t recorded, Google has no idea which of your ads works — so it can’t favour the good one, and neither can you.
• Paying for your own name Whether a competitor appears when a parent searches for your centre by name.

How it works

• 1
  I look first, and ask you for nothing No account access, no login, no forms. Everything I start from is already public.
• 2
  You get a short video A few minutes, specific to your centre, showing what I found on screen rather than describing it.
• 3
  If it’s useful, fifteen minutes If it isn’t, keep the video and I won’t chase you.

Who you’re dealing with

I’m Emmanuel Mirzakhanian. I managed Google Ads accounts at an agency before starting Mirza Media, and fixing measurement — so a business can see what its advertising actually returns — is the part I kept being handed.

I work with early learning centres in Sydney.

Talk to me

Fifteen minutes, no pitch deck. If you’d rather just email, that works too.

Book fifteen minutes