I checked 204 Sydney childcare centres for one thing. One of them records it when a parent fills in the enquiry form.

Not one in three. One. The other 203 are paying Google for clicks and guessing at what happens next.

I look at what a centre’s ads actually spend money on, and whether enquiries are being counted at all. Then I tell you what I found, in plain English, on a short video you can watch whenever suits. I ask you for nothing to do it — no account access, no login, no forms.

What I look for

• Enquiries nobody is counting If a phone call or a filled-in form isn’t recorded, Google never learns which of your ads brought it. So it can’t favour the one that works, and neither can you. Nearly everybody has this one.
• Money going to the wrong people Ads showing for suburbs you don’t serve, or for care types you don’t offer. Every one of those clicks is a parent who was never going to enrol.
• A page that’s slow on a phone Every parent clicking your ad is on a phone. Of the 292 centres I’ve measured, 111 score under half out of 100.

All four checks, and what each one costs you →

How it works

• 1
  I look first, and ask you for nothing No account access, no login, no forms. Everything I start from is already public.
• 2
  You get a short video A few minutes, specific to your centre, showing what I found on screen rather than describing it.
• 3
  If it’s useful, fifteen minutes If it isn’t, keep the video and I won’t chase you.

Talk to me

Fifteen minutes, no pitch deck. If you’d rather just email, that works too — emmanuel@mirzamedia.org.

No pitch deck, no obligation, and I won't chase you afterwards.